Expansive Marketing Practices
with Kat Horzempa
What story is your company telling? Are you effectively communicating your company’s values? Do you practice the values you promote? In Expansive Marketing Practices, Kat Horzempa will explore ways to authentically communicate with the communities you serve through expansive marketing practices
Kat Horzempa (she/they) is the Co-Founder and Co-CEO, Operations of Body Positive Fitness a queer-led, fat-centered hybrid movement company based in Toronto, Ontario, Canada.
Kat is actively dedicated to building fat-liberated, anti-racist, gender-affirming expansive spaces for joyful movement. An administrative leader with a specialization in sales and marketing, Kat has spent over a decade in operations management in nonprofit and for-profit organizations. Their work has spanned the fitness, arts, education, manufacturing, and tertiary sectors.
Body Positive Fitness (@BodyPositiveFitness_) is a home for folks excluded from or unwelcome in mainstream fitness spaces—no matter your size, gender, disability or fitness level. Both online and in-person, Body Positive Fitness offers group classes, group training, personal training, running club, workshops and free community events, including a monthly book club hosted by Kat which highlights books from the body positive and fat liberation movements. In addition to being an ant-diet advocate, Kat is passionate about performing arts and has played many roles on and off stages in Canada and Spain.
Movement Break & Discussion Around What Toxic Fitness Is & Isn’t
with Vysh Sivakumaran, CPTN-PT
Vysh (vai-sh) (she/her) is a certified strength coach, trauma informed yoga instructor, & a fitness industry leader in the Toronto community — working to create inclusive, body neutral, and accessible fitness, through 1:1, group, and corporate services within her online fitness community, Fitness in Place (FIP). With her powerlifting background and quick adaptation at the start of the pandemic, she was awarded Canfitpro’s Fitness Professional of the Year Award. She advocates passionately for representation in the industry for South Asian women, but more broadly, aims to be a voice for all people who may face barriers in the wellness. (Follow Vysh at @vy_she_lifts , @Fitness_In_Place, or on Linked in: https://issuu.com/canfitpro/docs/digital-jan-feb-22_layout/24)
Vysh is a member of the Advisory Panel and content contributor at CanFitPro. Check out her recent article: “Trauma Informed: Practices to Keep Fitness Spaces Barrier Free to Everyone”.